Why I won't ever go on ad-driven social media: dishonest advertisers thrive on situations where you are more emotional than usual. You are more likely to make impulsive decisions, and you feel more like you need something to fix you somehow. They don't want you to be in your right mind when you make a decision. They want you to feel socially isolated, so they can sell something to make you feel like you fit in. They want you to feel inadequate, so they can sell you an illusion of self-worth.