This is wild.
I got this newsletter email from SKI magazine. Even though Pride month is over, even after their own readers eviscerated them with comments, they triple down with an article like this and continue to shove this down their audience throat. Just read the first 2-3 paragraphs and you’ll get the drift:
https://www.skimag.com/editors-choice/skiing-needs-lgbtq-allies-heres-how-to-be-one/