In Japan, there was a domestic SNS Mixi. It started as following MySpace.
Mixi was capable of making friends, writing diaries, building groups, reading the news, and counting diary readers.
Searching was not good. We could not find diaries written by unknown accounts, nor could we find friends sometimes.
We couldn't organize social action on Mixi, but we also didn't have any harm caused by groups.
I do not know if Mixi couldn't make a strong search, but it was peaceful there.
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藤井太洋, Taiyo Fujii (taiyo@ostatus.taiyolab.com)'s status on Thursday, 06-Apr-2023 08:01:32 JST 藤井太洋, Taiyo Fujii
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Kazuyoshi Kato (kzys@indieweb.social)'s status on Thursday, 06-Apr-2023 08:54:58 JST Kazuyoshi Kato
@taiyo I worked there. It was largely inspired from Friendster according to https://enterprise.watch.impress.co.jp/cda/web2/2006/05/30/7858.html.
Speaking of search, it was working okay, from my perspective and sadly used to find problematic/controversial users.
https://news.livedoor.com/article/detail/3424175/
> 『mixi』の検索機能を使い、他人の日記を検索することができる。この機能をもちいて“万引き”“無免許”“飲酒”“俺の正体はドナルド”などと、ありがちなワードを根気よく検索すれば、それなりのヤバイ日記がみつかるのだ。 -
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藤井太洋, Taiyo Fujii (taiyo@ostatus.taiyolab.com)'s status on Thursday, 06-Apr-2023 08:58:39 JST 藤井太洋, Taiyo Fujii
@kzys Thank you for teaching me it! So, not MySpace but Friendster, your message reminded me.
And about search, yes, it worked personally. But not powerful like as Twitter gave the power for community.
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Kazuyoshi Kato (kzys@indieweb.social)'s status on Thursday, 06-Apr-2023 09:14:59 JST Kazuyoshi Kato
@taiyo Right. Mixi was used for organizing some, such as against the PSE laws. But I agree that things in Mixi weren't that "viral" compared to the next generation of social media such as Twitter.
https://www.jcp.or.jp/akahata/aik4/2006-12-04/2006120410_01_0.html
https://mixi.jp/view_community.pl?id=620306Then Mastodon is post-Twitter and seems designed to be less viral, such as not having quote-retweet. Search is, I'm not sure. It is inconvenient, but it may not be a blocker regarding mainstream adaption. Instgram/TikTok are fine w/ just having hashtags.
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