Conversation

So they're moving part of its Toblerone's production from Switzerland to Slovakia to "cut costs," but it looks like they're losing "Swissness" (up to 50 percent of the product value!) and have to spend money on changing the package. Is it really going to pay off in the end?

https://www.npr.org/2023/03/06/1161259572/toblerone-matterhorn-packaging-swissness