This. SO MUCH this.
“I was on the internet in the 1990s, and I remember when people just made stuff for fun — as a gift to other people. It seems like there’s less and less of that spirit remaining, and it’s why the internet sucks now. It’s why I have to append ‘reddit’ to my Google searches to avoid getting SEO glurge.”
https://www.theverge.com/2023/2/28/23618804/google-facebook-login-ads-web-design-hell