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It seems odd to me - watching the shift towards video as the default medium in news stories online.

99% of the time, I don't want to watch a video. I want to read the story. I want the information.

Video is okay in support of the text of the report - but I generally want the text first & foremost. The facts, the data.

When I click a news link - and turns out it is just a video link & no text - I generally bail before the video plays.

#News #Internet #Media #trends #demographics