◘ Activists from Subvertisers’ International, Brandalism, and Extinction Rebellion have installed over 400 parody advertising billboards across Europe.
◘ The action is targeting Toyota and BMW over their misleading advertisements and aggressive lobbying against climate policy.
◘ Activists are calling on governments to introduce ‘tobacco-style’ advertising bans on environmentally harmful products, such as large SUVs, amid growing international momentum.