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CEO of Anheuser-Busch has now blamed social media users for “misinformation and disinformation” after the beer brand lost $6 billion in stock value.
CEO Michael Doukeris claimed that the Dylan Mulvaney campaign “was not an advertisement” - despite the fact Dylan’s instagram listed it as a paid partnership.
He said of the social media boycott campaign:
“You have one fact and every person puts an opinion behind the fact. And then the opinions start to be replicated fast on each and every comment. By the time that 10 or 20 people put a comment out there, the reality is no longer what the fact is, but is more (about) what the comments were.”
Anheuser-Busch stocks came crashing down after Dylan Mulvaney posted the paid partnership to his instagram. The brand has lost 26.1% of value vs the same period last year.
https://twitter.com/OliLondonTV/status/1655641375763755009?s=20
https://www.dailymail.co.uk/news/article-12059591/Anheuser-Busch-CEO-blames-social-media-misinformation-Bud-Light-boycott.html