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"Your ability to dismiss a disruptive trend will always be exceeded by the ability of the disruptive trend to dismiss you!" - Futurist Jim Carroll

Toyota has a problem.

It is failing, fast, in the race to electric vehicle technology. While I am a skeptic on the arrival of self-driving car technology, I'm all-in on electric - and indeed, believe that in the next few years we will see a massive tipping point with production such that within ten years, most new vehicles will be electric. And few will be from Toyota. The brand might not survive due to the fact it has waited so long.

Why has this happened? As is often the case in family-run dynasties, it can be directly related to the refusal of the grandson of the founder, Akio Toyoda, to accept the reality of the disruption occurring in the automotive industry with the shift to electric vehicles. The result is that have now fallen significantly behind - not only Tesla, but other manufacturers who are leading the race such as Ford, Kia, and Volvo.
How does happen? Denial of the obvious, discounting trends, and dismissing reality. The thing is - this happens all too often in far too many industries, and there are powerful lessons to learn here. The biggest lesson is that a stubborn CEO who clings to the past rather than aligning with the future can often be the basic cause of the downfall.

The lesson learned? You can dismiss disruptive change.

But it often has the last word!
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Original post: https://jimcarroll.com/2023/03/daily-inspiration-your-ability-to-dismiss-a-disruptive-trend-will-always-be-exceeded-by-the-ability-of-the-disruptive-trend-to-dismiss-you/

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