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The use of household carbon footprint calculators originated when oil producer BP hired Ogilvy to create an "effective propaganda" campaign to shift responsibility of climate change-causing pollution away from the corporations and institutions that created a society where carbon emissions are unavoidable and onto personal lifestyle choices. The term "carbon footprint" was also popularized by BP.

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The use of household carbon footprint calculators originated when oil producer BP hired Ogilvy to create an "effective propaganda" campaign to shift responsibility of climate change-causing pollution away from the corporations and institutions that created a society where carbon emissions are unavoidable and onto personal lifestyle choices. The term "carbon footprint" was also popularized by BP.
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デイヴ (deivudesu@mastodon.social)'s status on Saturday, 18-Feb-2023 23:11:59 JST デイヴ

Your periodic reminder that the concept of #carbon #footprint was literally invented by BP to divert attention away from corporate emissions: https://en.wikipedia.org/wiki/Carbon_footprint
And because humans (/techbros) have never met a simplistic solution they did not love, no matter how wrong… we are now saddled with a billion apps to help you, brave consumer, curb your personal carbon footprint.
If you want to effectively fight #climatechange, support grassroots lobbying for stricter regulations.

In conversation Saturday, 18-Feb-2023 23:11:59 JST from mastodon.social permalink