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Poster displayed in the Paris Metro that reads: “Une autre addiction est possible”, meaning “another addiction is possible”. It depicts teenagers using their phone to light up a book late at night in their beds. The ad is sponsored by the FNAC library.

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Poster displayed in the Paris Metro that reads: “Une autre addiction est possible”, meaning “another addiction is possible”. It depicts teenagers using their phone to light up a book late at night in their beds. The ad is sponsored by the FNAC library.
https://files.mastodon.social/media_attachments/files/116/391/508/407/238/430/original/1768c7dbdacc90f4.jpeg

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Frédéric Jacobs (fj@mastodon.social)'s status on Tuesday, 14-Apr-2026 16:35:30 JST Frédéric Jacobs

I really like this ad campaign in Paris.
“Another addiction is possible"
Less screens, more reading.

In conversation about a month ago from mastodon.social permalink