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An image of the advert on the side of a bus stop. The background is white, with purple stylised text which reads: "Don't look now, but there's a CCTV camera that might pick you up if you scan this banned TV ad." Below is a QR code which leads to mullvad.net, the QR code is purple, and has the Mullvad VPN logo and mole inside. Underneath is more text which reads: "Thinking of doing it anyway? You little anti-mass-surveillance activist."