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An image taken towards a Mullvad VPN advert on the side of a London underground tube station away from the platform. The image reads "And Then?" in white, across an entirely black background. The Mullvad VPN logo is in the top right corner.

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An image taken towards a Mullvad VPN advert on the side of a London underground tube station away from the platform. The image reads "And Then?" in white, across an entirely black background. The Mullvad VPN logo is in the top right corner.
https://files.mastodon.online/media_attachments/files/116/115/567/822/209/221/original/dfa2d3374eda21d0.jpeg

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Mullvad VPN (mullvadnet@mastodon.online)'s status on Monday, 23-Feb-2026 06:48:45 JST Mullvad VPN

Today, we hit the streets with a major "And Then?" campaign in the UK, despite having faced strong opposition.
First, our TV ad "And Then?" was banned on British television.
And then, the outdoor ad campaign meant to criticise the TV ban was largely halted.
Here, you can watch the banned ads and explore the entire campaign.
https://mullvad.net/and-then/uk

In conversation about 7 months ago from mastodon.online permalink