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A full-page color magazine advertisement for Kraft salad dressings, likely from the early 1960s. At the center is a stylized portrait of a woman shown from the shoulders up against a pale background. She wears a dramatic, sculptural hat made entirely of overlapping green lettuce leaves that spread outward like a wide brim. Balanced on top of the lettuce “hat” are three glass bottles of Kraft salad dressing: Miracle French Dressing in a red bottle on the left, Oil & Vinegar in a clear yellow bottle in the center, and French Dressing in a red-orange bottle on the right. The bottles have newly designed labels and distinctive shapes. The woman’s makeup is bold and fashion-forward, with dark eyeliner and glossy lipstick. She wears novelty earrings shaped like vegetables, reinforcing the salad theme. Large headline text at the top reads “NEWEST LOOK!” with smaller copy below describing new bottles and labels for Kraft dressings. The overall design combines food packaging with high-fashion photography to present the product as modern and stylish.

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https://cdn.masto.host/worldkeyio/media_attachments/files/115/882/018/503/445/202/original/841743aed8bcaf01.jpeg

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    Retro Librarian (librarianra@worldkey.io)'s status on Monday, 12-Jan-2026 21:22:03 JST Retro Librarian Retro Librarian

    “Newest Look! New Bottles, New Labels for Kraft Dressings” (c. 1961)
    .
    #Kraft #VintageAdvertising #1960sDesign #FoodAdvertising #GraphicDesign #Advertisment #Fashion #PrintAdvertising #PopArtEra #Salad #Retro #Vintage

    In conversation about 9 months ago from worldkey.io permalink
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