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But the demand for dumb money created by the increasing annexation of our everyday social and cultural lives into casino-market hybrids like predictions markets (or, arguably, social media itself) isn’t going to be satisfied solely by a pre-existing population of Birchite suckers. We talk a lot about the “male loneliness crisis” but in my estimation we don’t talk enough about the “male suckerfication crisis”: The process by which young men are continuously cultivated--by politicians, influencers, podcasters, sportscasters, and the very structure of social networks--as dupes and suckers, both for the enrichment and empowerment of Trumpist politicians and movements but also in service of the profits of an ever-expanding roster of gambling and gambling-adjacent industries, among them app-enabled retail day-trading, crypto speculation, predictions markets, and of course, actual sports betting.