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   Ash Kvetchum (ash_kvetchum@nicecrew.digital)'s status on Saturday, 13-Dec-2025 05:33:11 JST Ash Kvetchum

   in reply to
   tl;dr
   Nah, it's not a social media problem. Zendaya's overexposure is a completely different beast. Any overexposure of other actors of current social media or pre-social media days had a different arc. She's a token/commercial.
   
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   >Movie stars were quite elusive in pre-social media days or they would've been under fire too
   
   >It's overexposure
   
   No, there were stars back in the day who had eras when they were in dozens of movies, just as some stars have an era now.
   The difference is the star actor/actress, whether back then or now, launched from a lead role received well by audiences, and their era is an arc *from that point* of feeding that audience response--and that may end or stall from overexposure.
   
   The key is the star's era arc, whether back then or now, began *after* they were a popular lead.
   
   Zendaya has never been some adored lead from anything, yet she is handed this era now (so not from an audience demand, not a response *from* favor of the public, but *to form favor* in the public). The favor is being developed (shallowly) by waving her everywhere--*before* popularity--*despite*.
   
   Having a reaction to this is not due to / dependent on some social media.
   One could have 0 social accounts and be put off by this.
   
   Though one could argue Zendaya has overexposure in the sense of being in too much too quickly (a la Pedro Pascal), there isn't overexposure in the sense of social media snippets putting off the public due to some behavior of hers (a la Pedro Pascal). And neither of these forms lf exposure would be sufficient explanation. Her overexposure is having an in-everything era *without* the initial spark that start the eras. She's a dim torch no one remembers lighting--because no one did.
   
   Again, the eras start due to the actor/actress having been a popular, successful lead in the first place (think Pedro Pascal, Mandalorian).
   
   Instead we have Zendaya, the side character, monotone, still-faced (Gen Z stare, an occasional Gen Z condescension glance), "not too pretty" and--importantly--a mixed, light brown girl. Carroted like a commercial in every movie she "stars" in.
   
   In contrast, Jennifer Lawrence had an era of being in everything (Hunger Games, X-Men, Passengers, American Hustle, Mother) and was adored to (nearly?) a point of overexposure. But it all launched *after* she was Katniss Everdeen.