@gbhnews A case to make for the business types, too - for an organization, having an instance with a domain name is the blue check of the Fediverse. Since you're on mastodon.social, you could be faking. Probably not, but you could be.
In addition, you would have the sweet traffic metrics, directly, that your bean counters so earnestly desire. Having accounts per-show would segment your metrics appropriately. There's really all kinds of wins to be had here.
We might imagine that Mastodon is safe because it cannot be acquired or controlled by any one entity, but it absolutely *can* be.
In fact, with interest in it rising, Mastodon is at its *most* vulnerable time right now. Mastodon is in many respects an inadequate implementation. All any corporation has to do is launch a major ActivityPub implementation with the features and polish people want—enough to migrate people over en masse—and they will have effectively "acquired” Mastodon. (And honestly I suspect this is going to happen soon anyway.)
Google destroyed RSS and XMPP this way. Yes, they’re still out there, but only shadows of their former selves.
Matrix gives us the rare chance to head off this phenomenon before it happens.
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