@GossiTheDog we refer to this as 'Market Incentives'
https://www.ncsc.gov.uk/collection/ncsc-annual-review-2024/chapter-03/market-incentives
https://www.ncsc.gov.uk/blog-post/market-incentive-the-pursuit-for-resilient-software-hardware
https://www.ncsc.gov.uk/blog-post/sausages-incentives-rewarding-resilient-technology-future
.. we are on it, but will need a little time ..
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