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A British pensioner whose bland sandwiches gained he him unexpected fame in China has died. Keith Brown, a retired engineer known on Chinese social media as "Old Dry Keith", became a hit when his Chinese wife Zhang Jian began to post videos of him assembling the ham and cheese sandwiches he liked to eat. Chinese observers were grimly fascinated by his dry, an boring sandwiches, and his gentle, stoic manner — and he built up a cult following. "We go from questioning the dry old man, to understanding the dry old man, to becoming the dry old man," observed one cultural commentator. "The old man is us, and his dry lunch is our dry life."