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A four panel comic. In the first panel a small blue person puts a pineapple on their head while others smile, laugh and clap. In the second panel all the blue people are putting pineapples on their heads, photographing one another doing so or wearing t-shirts with pineapples on. In the third panel a large red person with "Brand" written on their chest has put a pineapple on their head. The surrounding blue people all look unhappy. In the final panel the blue people have taken the pineapples off their heads and are walking away, while the brands with pineapples on their heads laugh and smile at each other.