Caption above says "Go woke and go broke?" More like: "NO DEI? Okay, Bye". A graph below shows the stock price of Target Corporation (TGT) It hit a high this year in late January and has plummeted since. In red the words "Jan 24: Target cancels their DEI programs" is next to an arrow pointing at Jan 24, the exact date the stock started plummeting.
https://files.mastodon.online/media_attachments/files/115/062/405/537/704/392/original/828b4b39f1df6f56.png