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A collage-style post from HBO’s official account humorously reacts to the platform’s frequent rebranding over the years. At the top, the text reads: “What she said.” Just below that, a row displays the various logos HBO has used, in chronological order: HBO, HBO GO, HBO NOW, HBO Max, Max, and finally another version of HBO Max — highlighting the constant identity changes. Beneath the logos is a still from the show Euphoria, showing the character Maddy Perez looking sharply unimpressed, with Kat Hernandez standing behind her. A caption beneath the image quotes Maddy: “Bitch, you better be joking.” The meme sarcastically conveys the public’s exhaustion and disbelief over HBO’s continual renaming and rebranding of its streaming service — with Maddy’s reaction serving as the collective sentiment of long-time subscribers.