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Screenshot reading: "These four forces – competition, regulation, labor power and interoperability – once acted as constraints, because they punished enshittifying gambits. Make your product worse and users, workers and suppliers would defect to a competitor; or a regulator would fine you or even bring criminal charges; or your irreplaceable workers would down tools and refuse to obey your orders; or another technologist would come up with an alternative client, an ad-blocker, a scraper, or compatible spare parts, plugins or mods that would permanently sever your relationship with whomever you were tormenting. As these constraints fell away, the environment became enshittogenic: rather than punishing enshittification, it rewarded it. Individual enshittifiers within companies triumphed in their factional struggles with corporate rivals, like the Google revenue czar who vanquished the Search czar, deliberately worsening search results so we'd have to repeatedly search to get the answers we seek, creating more opportunities to show us ads"