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This image is a map of the continental United States showing regional usage of the word "bro" as a term of address among American men. Titled "BRO" in large purple text at the top left, the map uses varying shades of pink to purple to indicate frequency, with darker areas showing higher usage. The darkest regions—suggesting "bro" is very common—are concentrated in Texas and surrounding states including Louisiana, Oklahoma, Arkansas, and parts of the South and Midwest. The Northeast and West Coast show lighter shades, indicating lower usage. Above the map, gray buttons labeled “buddy,” “dude,” “fella,” and “pal” suggest that the map is part of a broader interactive dataset showing regional slang preferences. A small credit in the bottom left attributes the source as Quartz, based on Twitter data analyzed by Grieve and Guo.