Ad photo for some facial beauty device from Temu, except it's been replaced by the sock cat meme. The cat meme in mention is the one where the entire cat has been put into a sock, and only its head is sticking out. Even its ears are tucked in to tube sock. The smiling human model is holding up the kitty's head to her face like a import massager or something.
https://media.infosec.exchange/infosec.exchange/media_attachments/files/114/308/992/583/751/412/original/d4083322cfb3cd46.jpg