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Still, it seems likely that people will now see more nonsense that they did before. If all goes well, it will come appended with a note informing you that you’re looking at nonsense. Meta has expressed confidence that this approach will build trust in its systems. Even if it does so, though, it will come at the expense of wasting huge amounts of its users’ time and attention. An earlier generation of leaders at Meta argued, among other things, that filling up feeds with obvious falsehoods made for a bad user experience. But those leaders are gone, and in the place of third-party fact checks you can now find Shrimp Jesus and other AI slop.