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Generative AI at Pinterest How does Pinterest use Generative AI? We’re thoughtfully exploring Generative AI (or GenAI) technology that drives innovation and creativity. For example, we use GenAI technology to make ads more engaging and improve campaign performance for advertisers by enabling creation of backgrounds on product images using Pinterest Canvas , our image generation foundation model. We have taken steps to help ensure the responsible use of GenAI. Our Community Guidelines apply to all forms of content, including content created using GenAI tools. https://help.pinterest.com/en/article/ai-at-pinterest We train Pinterest Canvas on certain publicly available data that users save or upload to the platform. https://help.pinterest.com/en/article/manage-genai-settings