Blogs and websites like this still exist. But instead of being links in a vibrant web, they have become building blocks for large language models and features like Google's AI mode. And increasingly, it's fair to wonder why anyone would bother make sites like these at all — particularly if their creators plan to expose them to the AI companies. By now LLMs have ingested so much written content that, for a vast number of queries, AI labs will be able to serve good answers to them forever. But — to take just one of Google's examples — each year will bring new wool, down, and synthetic jackets to compare and contrast. Who will bother to review them, when no traffic to their website is forthcoming, and no affiliate link revenue shows up in their bank accounts?
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Casey Newton
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