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Southern California Wildfire-Themed Scams Cyber criminals are currently exploiting the ongoing Southern California wildfires by using Southern California wildfire-themed lures for their phishing attempts and scams. Phishing is a type of social engineering attack that uses fraudulent messages to trick people into sharing sensitive information1, such as account credentials or banking information. Phishing can be conducted through emails, text messages, QR codes, phone calls, and voicemails. Threat actors move quickly to incorporate current event- based themes into the subject matter of their phishing emails, smishing text messages, and even crowdfunding or fundraising campaign scams on social media.