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A weathered pickup truck driving on a highway displays a powerful message painted on its tailgate. The text reads: "Poverty exists not because we can't feed the poor, but because we can't satisfy the rich." The lettering alternates between white and red for emphasis, with the phrase "can't feed the poor" and "can't satisfy the rich" highlighted in red. On the side of the truck, the phrase "Don't give up" is handwritten. Below the main quote is the website URL "itsgoingdown.org." The background shows a highway overpass and a Home Depot sign. This thought-provoking image emphasizes the systemic issues behind poverty.