In today’s data-driven retail landscape, dynamic pricing can be optimized using real-time data on customer purchase intent, powered by emotion AI technology. Having insights into emotional responses at the shelf level, retailers can adjust prices instantly to reflect customer engagement and reactions. Paired with electronic shelf labels, this approach allows seamless price updates based on customer sentiment rather than external factors, fostering a more personalized and responsive shopping experience. Incorporating emotion-driven data into pricing strategies not only drives sales but also improves customer satisfaction. This innovation is set to redefine dynamic pricing in retail.
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