In the couple of months where I was a contractor (front desk receptionist) at Meta their employee training gave off the distinct vibe that they were trying to be the soft cuddly website where you could keep up with your grandkids.
Like, they knew they were for Grandmas and people who weren't super computer literate to have a gateway to the internet and keep up with their families.
So, it's kind of hilarious that the Zuck wants "masculine energy" it feels very resentful father-of-girls behavior
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