A blue USB logo that says "Certified USB".
https://media.chitter.xyz/media_attachments/files/113/725/484/183/044/826/original/d625a4197ca5cf7b.png
Tech people in the early 1990s:
A: "Let's make a new universal bus to connect all your computer peripherals to!"
B: "Oh, very good idea! We should give it a clear, simple name. How about just BUS? You know, you have a Certified BUS device, and you plug into the BUS."
A: "Sure, let's go with that. But adjust it a little."
The end result:
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