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Bluesky and Threads remain in a productive rivalry. The end of 2024 found Threads the bigger network by number of users, but Bluesky as the one with what its users call “the juice.” The juice — an intuition that the platform will succeed, based on the enthusiasm of its community and the quality of its leadership to date — is easy to dismiss as wishful thinking. And Bluesky remains the smaller platform by far. But it keeps having good ideas, from a default chronological feed to “starter packs” of accounts to follow, that Meta has copied with characteristic ruthlessness. And that has pressed Bluesky to keep innovating, in ways that make me optimistic that this unfriendly rivalry will continue to bear fruit for users of both platforms in 2025.