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Years ago I saw a documentary about Psychonauts. The main character, Raz was originally going to be an insane ostrich suffering from multiple personalities.
>Tim Schafer killed the idea because he strongly believes in games being "wish fulfillments," guessing that not many people fantasize about being an insane ostrich.
Maybe psychonauts isn't the best example, considering how it's kind of a failure. Still, there is something to be learned from this statement. If you want people to like your game, you need to make people love your characters. It's the most important thing. They need to be appealing. You need your audience to want to be them, or want to want them. Apply this to the most successful media franchises, it holds more often than it doesn't. So if you don't have that, then you've already failed.
RT: https://poa.st/objects/1affd211-83d3-4acb-b9d2-f3baedad3d4b