But we’re not entirely to blame if technology is making us less intelligent. After all, it was designed to captivate us totally. Silicon Valley’s dirtiest design feature – which is everywhere once you spot it – is the infinite scroll, likened to the “bottomless soup bowl” experiment, in which participants will keep mindlessly eating from a soup bowl if it keeps refilling. An online feed that constantly “refills” manipulates the brain’s dopaminergic reward system in a similar way. These powerful dopamine-driven loops of endless “seeking” can become addictive.
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