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Catherine Zhang, TCL’s vice president of content services and partnerships, then explained to the audience that TCL’s streaming strategy is to “offer a lean-back binge-watching experience” in which content passively washes over the people watching it. “Data told us that our users don’t want to work that hard,” she said. “Half of them don’t even change the channel.” “We believe that CTV [connected TV] is the new cable,” she said. “With premium original content, precise ad-targeting capability, and an AI-powered, innovative engaging viewing experience, TCL’s content service will continue its double-digit growth next year.”