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Philosophically, Sill prioritizes the link, a fundamental building block of the web that our overlord platforms have completely lost sight of. On Instagram, TikTok, YouTube, X, Facebook, and almost every other big social media platform, the link is deprioritized in favor of keeping your eyes on the platform at all costs. This has had disastrous consequences for journalism, art, and the fundamental connective nature of the web. The link is what makes the web unlike any communication technology ever devised. A link opens a portal to another world. A link demonstrates trust. It's proof. A citation. In a world on the edge of post-reality, links are the way back. So Sill is all about the link. It inverts the traditional social media paradigm of post over link to something that feels, to me, more natural. Posts about links are basically comments. We should read the link, then the comments.