At least 60% of those carrots are produced by just two companies, Bolthouse and Grimmway, both of which were acquired by buyout firms, in 2019 and 2020 respectively. “There’s only two sources,” Adam Waglay, cofounder and co-CEO of Bolthouse owner Butterfly Equity, told Forbes. “We joke around — it’s kind of like the OPEC of carrots.” Cartels are less funny for neighbors of the two producers in Southern California’s Cuyama Valley, who are calling for a boycott of Big Carrot over the amount of water their farms are sucking out of the ground. In 2022, Bolthouse and Grimmway together were responsible for 67%, or 9.6 billion gallons, of the area’s total water use.
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