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Screenshot of AI search results from Google search of "enshittified Google." Text in image: "AI Overview Google is considered an example of enshittification, a term that describes how online platforms degrade over time by prioritizing profit over user experience: Search results Google's search results have become less relevant and more full of ads due to search engine optimization and fraud. Advertising Google's move to AdWords in 2000 allowed businesses to pay for prominent search results, which created a profitable revenue stream. Tracking and targeting Google's acquisition of DoubleClick in 2007 gave it sophisticated tracking and targeting technologies that raised concerns about privacy and data exploitation. AI search chatbot Google is researching an AI search chatbot that will show users what it thinks they should see, rather than what they ask for."