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Just as he was an Elk, a Booster, and a member of the Chamber of Commerce, just as the priests of the Presbyterian Church determined his every religious belief and the senators who controlled the Republican Party decided in little smoky rooms in Washington what he should think about disarmament, tariff, and Germany, so did the large national advertisers fix the surface of his life, fix what he believed to be his individuality. These standard advertised wares—toothpastes, socks, tires, cameras, instantaneous hot-water heaters—were his symbols and proofs of excellence; at first the signs, then the substitutes, for joy and passion and wisdom.

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Just as he was an Elk, a Booster, and a member of the Chamber of Commerce, just as the priests of the Presbyterian Church determined his every religious belief and the senators who controlled the Republican Party decided in little smoky rooms in Washington what he should think about disarmament, tariff, and Germany, so did the large national advertisers fix the surface of his life, fix what he believed to be his individuality. These standard advertised wares—toothpastes, socks, tires, cameras, instantaneous hot-water heaters—were his symbols and proofs of excellence; at first the signs, then the substitutes, for joy and passion and wisdom.
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RoundSparrow 🐦 (roundsparrow@mastodon.social)'s status on Friday, 01-Nov-2024 03:08:16 JST RoundSparrow 🐦
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#VoteToothpaste - #DiaryOfRoundSparrow "Diary of Anne Frank" spirits.
"In the fall of 1920, Sinclair Lewis began a novel set in a fast-growing city with the heart and mind of a small town." #FWakeY1920 #FWakeYear1920
"just as the priests of the Presbyterian Church determined his every religious belief and the senators who controlled the Republican Party decided in little smoky rooms in Washington what he should think" - #Babbitt, year 1922. #FWakeY1922 #FWakeYear1922

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