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But it left unsaid what seemed to be the larger point, which is that Zuckerberg intends to crush his rivals — particularly — into a fine pulp. His swagger on stage was most evident when discussed the company's next-generation glasses as the likeliest next-generation computing platform, and highlighted the progress that Meta had made so far in overcoming the crushing technological burdens necessary for that to happen. And it also failed to capture just how personal all this seems to him. Burned by what he has called the 20-year mistake of the company's reaction to the post-2016 tech backlash, and long haunted by criticisms that Meta has been nothing more than a competition-crushing copycat since it released the News Feed, Zuckerberg has never seemed more intent on claiming for himself the mantle of innovator.