The industry’s had plenty of chances. Remember when T-Mobile tried to sell a TV service with two separate packages—one for entertainment, and another for news and sports? Programmers flipped out, and T-Mobile wound up shutting the whole thing down. Remember when Hulu’s former CEO spoke of plans for a skinny live TV package of news and sports? Never happened. Remember when Verizon tried to sell a choose-your-own-channels TV bundle? Disney got it killed in court. Of course, any shake-up to pay TV bundling has risks. If cheaper, more flexible bundles were available, some existing subscribers might downgrade. But that seems acceptable given the alternative, which is a bottomless pit of subscriber losses, a steady stream of carriage fights, and a fractured streaming landscape that even Hollywood executives hate.
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Jared Newman
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