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The image emphasises the importance of accessibility by repeating the phrase "Accessibility matters" several times on a blue background. The text emphasises accessibility with a line in bold white to draw attention to the statement. In the bottom right-hand corner is a symbol of the EU flag, indicating that this message is likely to be associated with an EU initiative or campaign focused on promoting accessibility. The image conveys a strong message about the importance of making services, products and environments accessible to everyone.