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   Emeritus Prof Christopher May (chrismayla6@zirk.us)'s status on Thursday, 08-Aug-2024 02:21:11 JST Emeritus Prof Christopher May

   Elon Musk has decided to sue a group of advertisers he claims are conspiring against X by their membership of a trading association that is pursuing an advertising boycott.

   As FT/Lex note the problem for Musk will be to explain 'exactly why profit-seeking companies would irrationally avoid his product'.... The firms' defence will be its a rational economic decision to seek to avoid their brand being tarnished by association with X.

   Its hard to see how Musk can argue against that?

   #socialmedia