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That many of these drinks are expensive and seen as luxury items, she said, only adds to their appeal. "Shopping at Erewhon and buying Kin makes you a part of a certain in-crowd, and people are seeking belonging." In other words, whether adaptogenic drinks can actually elevate your mood might not matter--as long as they can elevate your social status.

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That many of these drinks are expensive and seen as luxury items, she said, only adds to their appeal. "Shopping at Erewhon and buying Kin makes you a part of a certain in-crowd, and people are seeking belonging." In other words, whether adaptogenic drinks can actually elevate your mood might not matter--as long as they can elevate your social status.
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AI6YR Ben (ai6yr@m.ai6yr.org)'s status on Tuesday, 23-Jul-2024 10:28:09 JST AI6YR Ben

Apparently the LA Times Sunday "Lifestyle" section exists entirely to make me roll my eyes.

In conversation about 4 months ago from m.ai6yr.org permalink