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Screenshot of Spotify's cookie popup, containing a list of toggleable and nontoggleable cookies, along with how many partners may use those cookies. Personalized content. 195 partners can use this purpose. Switched off. Advertising and content measurement, audience research, and services development. 598 partners can use this purpose. Switched off. Ensure security, prevent and detect fraud, and fix errors. 451 partners can use this special purpose. Always active. Deliver and present advertising and content. 434 partners can use this special purpose. Always active. Match and combine data from other Data sources. 306 partners can use this feature. Always active. Link different devices. 291 partners can use this feature. Always active. Identify devices based on information transmitted automatically. 491 partners can use this feature. Always active.