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From the Today article by Vidya Rao on February 26, 2021: Cole is among a growing community of Black vegan chefs, bloggers, cookbook authors, social media influencers and celebrities who are changing perceptions about veganism. Beyonce and Serena Williams tout the benefits of veganism, and hip-hop culture has embraced it, too. In 2016, health and wellness — incorporating plant-based eating, food justice and animal rights activism — was added as the tenth element of hip-hop (putting it alongside elements like breakdancing and beat-boxing). Black vegan cookbook authors like Bryant Terry and Jenne Claiborne share recipes and how-tos for plant-based cuisine rooted in the African diaspora and Black American culinary traditions.