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LiveRamp, formerly known as Acxiom, sits at the core of much of today's opaque personal data sharing for marketing purposes and maintains comprehensive identity records about everyone in many countries, including in Europe and the UK.
We examined LiveRamp's identity surveillance system, which facilitates digital tracking and profiling across many companies.
New 60-page report published today:
https://crackedlabs.org/en/identity-surveillance
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