If we increase prices when costs go up, it’s only fair that we also reduce prices when costs go down — and this does happen from time to time due to economies of scale. For example, a few years ago, we tripled the storage that comes with our Proton Mail Plus plan without increasing prices. Thanks to the swift adoption of Proton Pass and the rapid growth of the paid Proton Pass user base, we have achieved economies of scale sooner than anticipated. For this reason, we’re decreasing the price of Proton Pass Plus from $3.99/month to $1.99/month on the annual subscription for both new and existing customers.
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